“It’s pandemonium,” said Ed Pryst, the chief sales officer of Gym Source, a New Jersey-based workout equipment retailer with several offices in New York....But people have only wanted kettleballs now, in the lockdown, because they can't get to the gym, so there's little reason for U.S. foundries to adapt to this demand, which is, presumably, transitory.
The shortage is a problem, factory workers said, that could have been prevented were the U.S. not so reliant on foreign manufacturing and iron production.... There are more than 3,000 foundries that work with the iron needed to create kettlebells, but their efforts almost wholly go to larger industrial items like car parts or iron gates.... The process of equipping a foundry to make a new product is expensive and time consuming. In the case of a kettlebell, a design mold of the equipment has to be created, which can sometimes cost up to $100,000. Then a foundry must equip itself with the necessary materials (for a kettlebell, gray cast iron) and possibly, special machinery....
Why kettlebells? When did that become the home exercise equipment of choice? Here's Joe Rogan last December:
